Helia Fields

Identity & Packaging
Role: Designer
Teams: FINE & Prūf Cultivar

Romantics who farm their cannabis organically and in natural light, Helia Fields deserved a poetic brand. This identity presents as a series of unique poems rather than a traditional logo mark.

Wherever possible, the poems are presented with a surreal dreamscape—imagery that connects to nature and forces a shift in perspective. Hints of signature yellow-gold serve as a colorful reminder of the connection between the product and the sun that spurs its growth.