Ople.AI

Digital Design & Identity
Role: Design Lead
Team: FINE

With its confident, witty voice, Ople isn’t afraid to call out competitors and put the general state of AI marketing on notice. This website and identity direction adapts to Ople’s users, not the other way around.

Bold headlines lead pages and, after scrolling, shrink down—transforming into a unique taglines for each page of the site.

Purple punctuates. This core brand color follows users as they navigate, enlivening photography with vibrancy and depth, and reinforcing the brand tennant—Ople brings your team and your data to life.