Identity, Digital Design, Strategy, & Messaging
Role: ACD & Design Lead
Teams: FINE & American Cancer Society
A philanthropic impact fund of the American Cancer Society, BrightEdge Ventures has a clear and vital mission: accelerate solutions to create a world without cancer.
The identity begins with a slash—a nod to BrightEdge’s relationship with the ACS and a window into a critical moment of life of someone touched by cancer.
Real, powerful stories of those impacted by cancer bring BrightEdge to life, while a short form version of the logo, /BE, serves as a call to action.
/BE the cure.