Luma Lighting Design

Identity & Digital Design
Role: Designer
Team: FINE

The identity and digital home for a dedicated lighting design practice needs to truly shine. These concepts presented to Luma showcase the way the firm shapes light by playing with perspective. 


Uniquely framed photography and playful visual hierarchy, paired with a simplified site structure and minimal aesthetic, invite you to explore Luma’s work thoughtfully and with ease.


A prototype, built using Principle, brings to life more complex ideas—a callout system for featured projects, scroll effects inside project detail pages, page transitions, and more. In the video below, keep an eye out for the subtle changing background color as the page scrolls.

See the Pen Luma by AP (@AP_FINE) on CodePen.