BrightEdge Ventures

Identity, Digital Design, Strategy, & Messaging
Role: ACD & Design Lead
Teams: FINE & American Cancer Society

A philanthropic impact fund of the American Cancer Society, BrightEdge Ventures has a clear and vital mission: accelerate solutions to create a world without cancer.

BrightEdge-Standalone-Logo

The identity begins with a slash—a nod to BrightEdge’s relationship with the ACS and a window into a critical moment of life of someone touched by cancer.

BrightEdge-from-ACS

Real, powerful stories of those impacted by cancer bring BrightEdge to life, while a short form version of the logo, /BE, serves as a call to action.

/BE the cure.

BrightEdge-Message
BrightEdge-Color
BrightEdge-Letterhead
BrightEdge-Ad
BrightEdge-Responsive-Web
BrightEdge-World
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